BBC Maestro is an educational platform offering the world's best teachers at your fingertips. Each Maestri is a bona fide expert in their field.

I've been writing the course launches for a string of Maestri, from Beata Heuman's course on interior design to cocktail-making with Ago Perrone. Each launch requires a website page, over a dozen emails, and a slew of paid ads.

Writing Beata's course required a hefty amount of research into interior design. The nuances of the industry. The humility of Beata Heuman. And the craft of turning a house into a home.

Much like all courses, the aim is to evoke emotion and to inspire the customer to unlock their potential.