Crafted and refined a tone of voice and verbal strategy – giving W3's content purpose and direction.
Category:
Branding and Packaging
Client:
Brand Opus, Twinings
Duration:
1 months
Location:
London, UK
I set out to create resonating narratives that people can connect with.
Writing BOP copy relies on language that sparks intrigue and elicits a sense of desire within the consumer.
There’s a nostalgic quality to each of the teas, from the summer days of childhood to the warming solace of Sunday sofa days.
